← All articles

How to name your course so the right people click

A naming framework: outcome, audience, and the one differentiator that makes your approach feel specific.

A good course name does three jobs: it signals the outcome, it attracts the right audience, and it hints at your approach.

Start with the outcome in plain language. Avoid insider jargon unless your audience already uses it daily.

Add a qualifier if needed: the audience (for designers, for founders) or the context (with React, with spreadsheets).

If multiple creators teach the same topic, include your differentiator: a method, a constraint, or a promise about speed or simplicity.