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Launch your course with a waitlist (without overbuilding)
Collect intent early, ship a small first version, and use real questions to refine curriculum and pricing.
A waitlist is useful when it is simple. You are not building a complex funnel; you are collecting signals from real people who might buy.
Offer one clear reason to join: early access, a discount, or a bonus live session. Then ask one question about their goal so you can write better lesson titles.
When the list is small but engaged, launch. The point is feedback and momentum, not perfection.
After the first cohort, update the course based on the top questions. Your second launch is almost always easier.