How to price your first online course
A practical framework for choosing free, one-time, or subscription pricing in your course settings.
Most first-time creators freeze on pricing. You are not alone. The goal is not perfection on day one; it is a price that feels fair to you and clear to the buyer.
Start by naming who the course is for and what outcome they get. If the outcome is a one-time transformation, a single purchase price often fits. If people expect ongoing access or regular updates, a monthly subscription price can match that.
A free course helps people discover you. Pair it with a paid course or a paid price on the same topic so motivated learners have a next step. Here you set the price type and amount in the course editor and can adjust later as you learn what converts.
Finally, publish and watch what happens. Small experiments beat endless spreadsheets. Adjust after you see real enrollments and revenue, not guesses.