Marketing
Get your first 5 customers
Learn a practical, step‑by‑step framework to turn your existing contacts into paying customers, from building a lead list to scaling pricing with scarcity.
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19 lessons
Updated Apr 28, 2026
Free
19 lessons · 5 modules
0 students enrolled
Updated Apr 28, 2026
Instructor
Admin
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Curriculum
Build a High‑Quality Lead List
2 lessonsPrioritize Lists by Size and Engagement Potential
Introduction to Get your first 5 customers
Design Personalized Outreach Campaigns
2 lessonsTrack Responses and Follow‑Up Timing
Key frameworks and mental models
Convert Replies Using the ACA Framework
5 lessonsApply the Acknowledge Step Effectively
Give Genuine Compliments That Build Trust
Ask Open‑Ended Questions That Lead to Your Offer
Transition From Conversation to Service Pitch
Document Lead Status (Lead vs Engaged Lead)
Offer a Free Pilot to Build Trust and Feedback
5 lessonsStructure a Zero-Cost Offer With Clear Exchange Terms
Set Expectations for Usage, Feedback, and Review
Deliver the Service Efficiently and Collect Data
Leverage Testimonials and Referrals for New Leads
Transition Successful Pilots to Paying Clients
Scale Pricing with Scarcity and Proven Value
5 lessonsIdentify the Right Moment to Introduce Paid Pricing
Implement Tiered Discount Reductions (80‑60‑40‑20)
Communicate Scarcity and Limited Slots Ethically
Convert Existing Free Clients to Paid Plans
Maintain Ongoing Value Through Testimonials and Community
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